The NFL team and the United Way work with EverFi to select a school that’s exhibited excellent activation within the Character Playbook program. At this selected school, the team will bring their mascot, cheerleaders and players, if available, to hold a certification ceremony for the students. These events are typically one hour in length and highlight and celebrate the importance of character education. The event includes remarks, interactive activities, student-led Q&A and award presentations.

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Character Playbook LIVE

The event features interactive activities and a student-led Q&A session aimed to focus the conversation on the benefits of character education and the lessons learned from the Character Playbook program.

Character Playbook Classroom Visit

United Way representatives, NFL team players, cheerleaders and mascots kick off the school visit by interacting with a class of students as they work on the Character Playbook program in a library or classroom setting (on laptops).

Character Playbook Essay Contest

Students are instructed to choose one of three prompts that require reflection and further exploration into the concepts covered in the course.

Character Playbook Experience (CPX)

CPX is held at the teams’ practice facility or on school athletic fields. Students are divided into 6-7 groups to work through six to seven activity stations. Each station has a football camp skill.