Overview

Learn more about how you can acquire and retain new customers for your small business.

Duration: 5-7 minutes

Topics and Learning Objectives

  • Understand the existing challenges of both customer acquisition and retention in today’s competitive landscape.
  • Gain knowledge of what tangible and intangible factors lead to customer trust and repeat purchases.
  • Know which digital marketing tactics to use for both acquisition and retention strategies.
  • Know how to calculate customer acquisition and retention metrics such as customer lifetime value (CLV).


Topic List

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