Social Media (Facebook, Twitter, LinkedIn and Instagram)


Email Template #1 (send on/around the 1st week of April)

Subject line: April Is Financial Literacy Month – Here’s Why It Matters

Hi [FIRST NAME],

April is Financial Literacy Month. [COMPANY NAME] wants to support you with the tools you need to boost your financial literacy and give you the confidence to make more informed financial decisions for you and your family. That’s why we are proud to offer you free access to [PROGRAM NAME].

Highlights of the online program include:

  • Short, interactive digital lessons on critical financial topics, ranging from saving for the future to homeownership
  • Mobile-first design so you can learn anytime, anywhere
  • Available in English and Spanish

We are proud to offer this valuable free resource to our consumers and help you get another step closer to your financial goals.

Thank you,

[SIGNATURE]


Email Template #2 (send 2nd or 3rd week of April)

Subject line: What have you done lately for your financial education?

Hi [FIRST NAME],

Financial Literacy Month is in full swing, and [COMPANY NAME] wants to thank you for trusting us to lead you down the path towards financial success. If you haven’t already, check out [PROGRAM NAME], our free, interactive online program that teaches you everything from banking basics to retirement planning, available in English and Spanish.

Together we can work towards better financial education for all.

Kind regards,

[SIGNATURE]


Additional Assets


Launching a Program Incentive Campaign

Celebrate within your community with an incentive campaign!


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Includes communications templates designed to help you promote your program during Financial Literacy Month to your employees, consumers, and the broader communities you serve.

Launching a Program Incentive Campaign

Incentives can be a great way to launch your program, increase usage and engage the entire company around the importance of the program