Social Media (Facebook, Twitter, LinkedIn and Instagram)


Email Template #1 (send on/around 1st week of April)

Subject line: April Is Financial Literacy Month – What Does That Mean to You?

Hi [FIRST NAME],

April is Financial Literacy Month. [COMPANY NAME] is committed to giving students in [LOCATION] the tools needed to boost their financial literacy and give them the confidence to make more informed financial decisions. Students can access [PROGRAM NAME], a digital financial wellness resource offered through a partnership with leading education technology innovator EVERFI, in the classroom and with their families at home. Visit [LINK TO PROGRAM PAGE] to learn more.

We are thrilled to provide this valuable resource to our consumers and help students and families in your community get another step closer to their financial goals.

Thank you,

[SIGNATURE]


Email Template #2 (send 2nd or 3rd week of April)

Subject line: Spread the Word About This Free Resource to Celebrate Financial Literacy Month

Hi [FIRST NAME],

Financial Literacy Month is in full swing, and we love seeing students in [LOCATION] already building their financial education with [PROGRAM NAME] through a partnership with [COMPANY NAME] and leading technology innovator EVERFI. [PROGRAM NAME] is free and is filled with valuable information on topics such as budgeting and saving for college. Local students and their families can access this resource anytime, anywhere at [LINK TO PROGRAM PAGE].

Together we can work towards better financial education for all.

Kind regards,

[SIGNATURE]


Additional Assets

  • Key Statistics & References

    Download
  • Media We Love

    Share these resources with your customers to help boost their financial literacy!

    Download

Launching a Program Incentive Campaign

Celebrate within your community with an incentive campaign!


Explore more

2022 Financial Literacy Month: Resources for New Cu...

Includes communications templates designed to help you promote your program during Financial Literacy Month to your employees, consumers, and the broader communities you serve.

Achieve for K12 Marketing Toolkit

This toolkit features marketing and communications templates to help you promote the Achieve for K12 content to your employees, your consumers, and the broader communities you serve.

2022 Financial Literacy Month Toolkit: Achieve

According to a recent FINRA article, only 34% of Americans can answer at least four of five basic financial literacy questions on topics such as mortgages, interest rates, inflation and risk.

Launching a Program Incentive Campaign

Incentives can be a great way to launch your program, increase usage and engage the entire company around the importance of the program