This year, Financial Literacy Month has new meaning as millions of Americans struggle with the financial impacts of the pandemic. This marketing toolkit includes templates to help you promote your adult financial education program.
Social Media Resources
Email Template
[FIRST NAME],
Financial Literacy Month takes on new meaning this year as millions of Americans struggle to cope with the financial impacts of the pandemic. In 2020, 40% of American consumers had trouble paying at least one bill or expense, underscoring the importance of having a solid financial education to navigate these challenging times.
At [COMPANY NAME], we are committed to creating a more equitable financial future for all. That’s why we are proud to provide a digital financial wellness program, [PROGRAM NAME], at no cost to schools across [FOOTPRINT], through a partnership with leading education technology innovator EVERFI.
This school year, we are pleased to be able to provide [PROGRAM NAME] directly to families. We encourage you to share this great resource with your friends and family during the month of April so we can continue to arm the next generation with the knowledge and skills they need to make wise financial decisions now, and in the future. You’ll also get access to EVERFI’s full suite of K-12 courses on critical topics like mental wellness; diversity, equity & inclusion; and more.
Start the [PROGRAM NAME] today.
Thank you for your support,
[SIGNATURE]