The event features interactive activities and a student-led Q&A session aimed to focus the conversation on the benefits of character education and the lessons learned from the Character Playbook program.
The NFL team and the United Way work with EverFi to select a school that’s exhibited excellent activation within the Character Playbook program. At this selected school, the team will bring their mascot, cheerleaders and players, if available, to hold a certification ceremony for the students. These events are typically one hour in length and highlight and celebrate the importance of character education. The event includes remarks, interactive activities, student-led Q&A and award presentations.