The event features interactive activities and a student-led Q&A session aimed to focus the conversation on the benefits of character education and the lessons learned from the Character Playbook program.
United Way representatives, NFL team players, cheerleaders and mascots kick off the school visit by interacting with a class of students as they work on the Character Playbook program in a library or classroom setting (on laptops). The second part of this event transitions into an assembly style event held in the school gym, auditorium or other adequate space and includes an entire grade of students or sometimes the entire school. This portion features interactive activities and a student-led Q&A session in which selected students ask questions to NFL team players and cheerleaders.