Toolkit
Achieve Marketing Launch Guide
A four step plan and suite of resources to help Glacier Family of Banks execute a successful launch of the financial education program.
Know Your Program
Set your financial education program up for success by planning ongoing campaigns to keep these resources top of mind for your customers when they need them most.
Seasonal Marketing Calendar At A Glance
Internal Communication
Email template to help you build program awareness, adoption, advocacy, and engagement within your organization.
Employee Email Announcement Template
Launch Plan
Use this email template to help you communicate the program to your preferred audiences.
Consumer Email Announcement Template
Consumer Launch Flyer
Media Engagement
Social Media Tiles
If media engagement is part of your communication strategy, use these resources to plan your press outreach.
LinkedIn Social Tile
Facebook Social Tile
Instagram Social Tile
Social Media Copy
Use the following social copy to promote the launch or general promotion of your program.
Launch
- Check out the newest benefit for [DIVISION NAME] [customers/members]! Mobile-first financial education powered by @EVERFI: [PROGRAM URL]
- We're proud to partner with EVERFI to offer [PROGRAM NAME], bringing essential financial literacy education to our community! At [DIVISION NAME], we believe financial education is important. We are excited to provide tools and resources through [PROGRAM NAME], covering topics like saving, budgeting, and managing credit.
- We want to help our [customers/members] navigate life's biggest financial milestones. We teamed up with @EVERFI to create the [PROGRAM NAME] just for you. Get started for more information about topics like home buying, identity protection, credit scores, and more at: [PROGRAM URL]
General
- Ready to take the first steps toward your financial goals? [PROGRAM NAME] offers a full library of interactive education modules to get you started: [PROGRAM URL]
- We want to help our [customers/members] keep their financial health in check! Get started today with personalized financial learning from [PROGRAM NAME]: [PROGRAM URL]
- Take control of your financial future with [PROGRAM NAME]! Learn how to budget, save, and manage credit with lessons you can access anywhere. Start your education today at [PROGRAM URL]